MAHWAH, NJ, February 10, 2010 ‑ Land Rover North America announced today that Land Rover will serve as the official automotive sponsor of the rag & bone men's and women's Fall 2011 Fashion Shows. Land Rover's newly redesigned LR4 featuring an all‑new elegant interior and the subtly updated exterior to be featured at both shows. The rag & bone shows will take place at 82 Mercer in Manhattan on Friday, February 11, 2011. The men's show will begin at 12:00pm and the women's show will begin at 5:00pm.
"Land Rover is expanding its marketing profile with, for the first time, supporting a fashion house, rag & bone, during the New York fashion week," said Stuart Schorr, vice president of communications and public affairs, Jaguar Land Rover North America. "The rag & bone brand, led by Marcus Wainwright and David Neville, is admired for its refined and versatile aesthetic. Both Land Rover and rag & bone were born in England and enjoy massive global appeal. The Land Rover LR4 has evolved a distinct design heritage that is rooted in both authentic luxury and rugged capability. Similarly, through rag & bone, Marcus and David have established a legacy through high levels of skill and craftsmanship."
The Land Rover LR4 is Land Rover's award‑winning best‑in‑class SUV. Celebrated for its breadth of capability and luxurious interior, the Land Rover LR4 is one of the most versatile SUVs available. The LR4 is heralded for its functionality, design and drivability. The latest model, the 2011 LR4, doubled its sales in 2010 and was recognized as the 2011 Active Lifestyle Vehicle Luxury Off‑Road winner for the second year in a row.
Founded by Marcus Wainwright and David Neville and guided by a strong British tailoring influence, rag & bone produces classic yet modern sportswear for men and women that is known for being understated and wearable. Each piece, whether it is a tailored shirt or a pair of jeans, is framed by the constants of high quality fabric, classic construction and perfect fit with a handmade feel. The collection, designed by Marcus and David, is available at high end boutiques and exclusive department stores worldwide. Rag & bone also operates four men's and women's flagship stores.
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About Land Rover
Since 1948 Land Rover has been manufacturing authentic 4x4s
that represent true "breadth of capability" across the model range.
Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport
and Range Rover each define the world's 4x4 sectors, with 78% of
this model range exported to over 140 countries. Land Rover employs
8,500 people and supports a further 40,000 jobs supported in the
supply chain.
Land Rover takes its responsibility to the environment seriously. Emissions have been cut with all new models and, together with Jaguar, Land Rover is investing 800m on technology specifically aimed at reducing carbon dioxide emissions. Since September 2006, carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset program run by Climate Care.