- Land Rover's involvement with Save Wild Tigers forms part of its long-established global conservation partnership with the Born Free Foundation wildlife charity who was one of the beneficiaries of the night
- Land Rover supports Save Wild Tigers' initiative to raise funds and build public awareness about the threats to the world's tiger population
- Tiger Tracks - a three-week programme of activities and promotions at St Pancras International rail terminal - climaxed with a celebrity gala dinner and charity auction, with a year's use of a Range Rover Evoque among the star lots to be won.
Whitley, March 22, 2013 -Land Rover is pleased to support the world's largest event to highlight the plight of the tiger. Tiger Tracks was a three-week programme of activities and promotions at St Pancras International rail terminus in London, organised by Save Wild Tigers to raise funds for vital conservation work and build public awareness about the threats that could render the tiger extinct in just 10 years.
The event concluded on 21 March with a high-profile charity reception and dinner at the St Pancras Renaissance Hotel. It was supported by leading figures including Virginia McKenna, Joanna Lumley, Jimmy Choo and Louise Redknapp. The evening included a charity auction to help bring in valuable funds for the Save Wild Tigers' project and the work of the Born Free Foundation and Environmental Investigation Agency (EIA), with Land Rover donating a year's use of a new Range Rover Evoque. The event raised the incredible amount of £75,000.
Mark Cameron, Jaguar Land Rover Brand Experience Director said: "We at Land Rover are very happy to be able to help in raising funds for this extremely worthwhile cause, a world without Wild Tigers is unthinkable and therefore we need to do everything possible to avoid such an outcome."
Save Wild Tigers is a global initiative established by Simon Clinton with the international wildlife charity Born Free Foundation, and the Environmental Investigation Agency. Its principal aims are to end the illegal tiger trade and to protect the animals in their natural habitat.
Land Rover's involvement comes through its conservation partnership with the Born Free Foundation. Since 2002, it has supported the foundation through project funding, providing vehicles for its work around the world and by publicising its activities through promotions in its dealerships, staff incentives and merchandising. The Born Free Foundation's field projects for Save Wild Tigers engage communities to help secure vital tiger habitat and keep wildlife in the wild.
More information about Save Wild Tigers and Tiger Tracks at St Pancras International can be found at www.savewildtigers.org For more about the Born Free Foundation, visit www.bornfree.org.uk