- Celebration of creativity and innovation in Courchevel, France
- Award winners include Jean‑Claude Biver for the TAG Heuer Connected smart watch, Yann Borgstedt for the Womanity Foundation and Tom Evans for the Wearable Tech designed for Parents
- Ceremony held as part of Land Rover's collaboration with creative financing platform BORN
- Awards mark the first global test drives of the all‑new Range Rover Evoque Convertible
- Gerry McGovern, Design Director and Chief Creative Officer at Land Rover, presides over award ceremony as president of the jury
- French sculptor, Richard Orlinski, showcases collection of unique installations
- Land Rover release series of short films featuring exclusive interviews with creative heavyweights, including Massimo Bottura and Serafina Sama
- Awards coincide with first global media drives of the all‑new Range Rover Evoque Convertible which goes on sale late summer 2016, with a starting price of $50,475
(Mahwah, NJ) ‑ Land Rover and BORN have announced the winners of the 2016 BORN AWARDS with the ceremony held in the prestigious ski resort of Courchevel in France.
The luxury British automotive brand joined forces with BORN ‑ a leading alternative financing platform for lifestyle businesses and creative entrepreneurs ‑ to recognize and celebrate outstanding work within the creative industries.
The collaboration between the brands culminated in this year's BORN AWARDS presented by Land Rover ‑ with awards given to leaders in the following sectors: home & design, technology & innovation, sport & leisure, fashion, art and architecture.
Winners of this year's awards included the Tag Heuer "Connected" watch, the BleepBleeps family of wearables to help parents, a chair inspired by dragonflies from Odo Fioravanti, a "love story" piece of video by artist Annina Roescheisen, the Visamara Supernikka model that won the Maxi Yacht Rolex Cup and a suave wooden bicycle by Keim.
Originally founded by Jean‑Christophe Chopin, the CEO of BORN, the awards were this year presided over by Gerry McGovern, Design Director and Chief Creative Officer at Land Rover. Gerry also worked with his in‑house team to design and produce a set of bespoke awards for the ceremony, which were created from triangles of milled aluminum with a metal 'rock' surface, reflecting the Range Rover production process. Copper highlights were added to suggest terrain and strength.
Gerry said: "We are incredibly excited to announce the winners of the BORN AWARDS. Land Rover is a brand driven by design and the Range Rover Evoque Convertible is a true reflection of this, coupling design leadership with engineering integrity. With creative governance at the heart of what we do, the BORN AWARDS are the perfect outlet for us to celebrate what is integral to Land Rover. Every nominee showed exceptional creativity and we were truly impressed by the outstanding caliber of design leaders in Courchevel."
"BORN is a company dedicated to creative excellence. It's a privilege to once again honor and celebrate the achievements of world creative leaders at the BORN AWARDS," said Jean‑Christophe Chopin, CEO of BORN.
"This has become the place where outstanding design is recognized and all of the nominees are to be congratulated for developing absolutely spectacular work. I also want to thank Gerry McGovern and Land Rover for their partnership as there is perhaps no greater company that continues to exhibit great design."
The awards coincided with the first global media drives of the all‑new Range Rover Evoque Convertible. Revealed in London last November, the Evoque Convertible is the world's most capable all‑season convertible. Ahead of its launch, the vehicle underwent extreme weather testing on varied terrains, including snow to test its capability and durability in a series of demanding tests. In Courchevel, the Evoque Convertible's on‑ and off‑road technologies were showcased as it was put through its paces on the slopes.
The luxurious ski resort also featured eleven spectacular animal sculptures, created by renowned French sculptor and BORN AWARDS 2016 jury member, Richard Orlinski. The exhibition included a bespoke sculpture created in Orlinski's Parisian studio and featuring one of his signature wild 'Kong' sculptures positioned in the driving seat of a wire frame Range Rover Evoque Convertible, created by Land Rover.
The collaboration between Land Rover and BORN has seen the brands release a series of short films featuring exclusive interviews with creative heavyweights from the worlds of design, architecture, fashion, gastronomy and business. The series includes interviews with Italian culinary supremo Massimo Bottura and Serafina Sama, founder of London‑based womenswear label Isa Arfen. The films are available to view at www.born.com.
The BORN AWARDS 2016 winners:
1. Architecture Category:
WINNER: Argentinian Marcelo Joulia for his "Stade des Lumieres" in Lyon ‑ Link here
Runner‑Up: WilkinsonEyre for the Gas Holders development at Kings Cross ‑ Link here
2.Art Category:
WINNER: German artist Annina Roescheisen for her latest video installations ‑ Link here
Runner‑Up: South Korean artists Boomon for show Naksan in NY of a beach under snow ‑ Link here
3. Creative Revolution Category:
WINNER: Jean‑Claude Biver for the Tag Heuer Connected in cooperation with Google and Intel ‑ Link here
Runner‑Up: Maximilian Busser for his mechanical spider clock ‑ Link here
4. Fashion Category
WINNER: London/Tokyo based design studio N&R Folding's, founded by Rodrigo Solorzano and Naoki Kawamoto for their futuristic bag "Distortion" with fashion house Issey Miyake ‑ Link here
5. Home Design Category:
WINNER: Odo Fioravanti for his Dragon Fly Segis chair ‑ Link here
Runner‑Up: Yves Behar for his Tylko furniture collaboration ‑ Link here
6.Social Impact Category:
WINNER: Yann Borgstedt for his foundation Womanity which works to protect women and girls from gender‑based violence ‑ Link here
7. Sport & Leisure Category:
WINNER: Cristiano De Rosa and Paolo Pininfarina for their bike collaboration ‑ Link here
Runner‑Up: Paule Guerin & Till Breitfuss for their sustainable bike brand Keim ‑ Link here
8. Technology & Innovation Category:
WINNER: Entrepreneur Tom Evans for his collection of parental wearable devices Bleep Bleeps ‑
Runner‑Up: Paul Cocksedge for his smart speaker tool called the Vamp ‑ Link Here
9. Yachting Category:
WINNER: Alessandro Vismara for the Vismara 62 Mills racer which won the Maxi Yacht Rolex Cup inSeptember ‑ Link here
Runner‑Up: Dickie Bannenberg for latest yatch design works ‑ Link here
10. Special Crowdfunding Category:
WINNER: Thomas Drischel for his chic accessory brand Robert Kerr ‑ Link here
Runner‑Up: ZeTracker for their ski device to never lose your skis ‑ Link here
11.Special Distinctive Creativity Category:
WINNER: David Jones (ex CEO Havas) for his disruptive and creative way to revolutionize advertising with his agency You & Mr. Jones ‑ Link here
Runner‑Up: Barbara Coignet for her agency on sustainable luxury ‑ Link here
The new Range Rover Evoque Convertible will go on sale late this summer.
1 All prices shown are Manufacturer's Suggested Retail Price. Excludes $995 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Land Rover Retailer for details.
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About Land Rover
Land Rover, the British maker of Land Rover and Range Rover sport utility vehicles, is renowned for providing its clientele with some of the most luxurious and capable vehicles in the world. Every Land Rover vehicle is equally at home both on and off road, and in any setting; be it in the heart of the city, or traversing the countryside. Today's Land Rover lineup includes the Discovery Sport, Range Rover, Range Rover Sport, Range Rover Evoque and LR4 (Discovery 4). Land Rover designs, engineers, and manufactures their vehicles in the United Kingdom. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information visit the official Land Rover website at http://www.landroverusa.com.
About BORN
BORN is a global online platform that aims to connect people making beautiful products with the people who love them. It's where innovative products are discovered, financed and bought by its community of design enthusiasts.
Each year, BORN celebrates and nurtures creative leaders and outstanding work within the design and creative industry with the BORN AWARDS. Previous winners have included director Danny Boyle, composer Jean‑Michel Jarre, artists Richard Orlinski and designer Ramesh Nair
About Jaguar Land Rover
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advanced manufacturing plants in the UK
‑ Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North
America, LLC has offices across the USA
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