- Reborn initiative from Land Rover Classic offers unique proposition for customers to buy one of 25 factory restored Series I models
- Each of the 25 examples are hand‑picked by Land Rover Classic's team of experts for authenticity
- Series I perfectly restored according to original specification and using genuine Land Rover Classic Parts
- Land Rover Classic continues to nurture the passion for the Land Rover brand through the provision cars, services, parts and experiences
(COVENTRY, U.K.) ‑ April 6, 2014 ‑ Land Rover Classic is underscoring its commitment to providing the very best cars, services, parts and experiences to passionate Land Rover customers with the launch of the 'Reborn' initiative for the iconic Series I at Techno‑Classica in Essen, Germany.
Reborn offers 25 prospective customers the unique opportunity to purchase an original and highly collectable Land Rover Series I directly from Land Rover Classic.
Land Rover Classic's expert team has drawn on decades of experience to hand‑pick 25 Series I chassis from Land Rover's global network. Each model will undergo a complete restoration according to the brand's original 1948 factory specification and using Land Rover Classic Parts to preserve authenticity. This includes the choice of five period finishes including Light Green, Bronze Green, RAF Blue, Dove Grey and Poppy Red.
Customers will be able to select their preferred base vehicle with the help and guidance of Land Rover Classic's experienced restoration team, and they will be able to follow the restoration of their cherished Series I from start to finish at Land Rover's new Classic workshop located within the original Defender production center at Solihull.
Tim Hannig, Director, Jaguar Land Rover Classic, said, "The launch of the Reborn initiative represents a fantastic opportunity for customers to own a valuable and collectable automotive icon. Reborn showcases Land Rover Classic's expertise in restoring and maintaining our loyal customers' prized Land Rovers. It also demonstrates the business' commitment to supporting customers with original and genuine parts for Land Rover models that have been out for production for longer than 10 years."
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About Land Rover
Land Rover, the British maker of Land Rover and Range Rover sport utility vehicles, is renowned for providing its clientele with some of the most luxurious and capable vehicles in the world. Every Land Rover vehicle is equally at home both on and off road, and in any setting; be it in the heart of the city, or traversing the countryside. Today's Land Rover lineup includes the Discovery Sport, Range Rover, Range Rover Sport, Range Rover Evoque and LR4 (Discovery 4). Land Rover designs, engineers, and manufactures their vehicles in the United Kingdom. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information visit the official Land Rover website at http://www.landroverusa.com.
About Jaguar Land Rover
‑ The United States is one of the leading global markets for both Jaguar and Land Rover
‑ Jaguar Land Rover employs 32,000 people and sells vehicles in 170 countries around
the world
‑ Jaguar Land Rover has two state of the art engineering and design facilities and four
advanced manufacturing plants in the UK
‑ Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North
America, LLC has offices across the USA
‑ Jaguar Land Rover is represented by more than 330 independently operated retail
outlets in the USA