LAND ROVER HELPS STEER SIR BEN AINSLIE’S AMERICA'S CUP CAMPAIGN

2 May 2017

As Title and Exclusive Innovation Partner, Land Rover has combined technology from the new Discovery with unique personalization to help Sir Ben Ainslie and the Land Rover BAR Team win the America’s Cup.

  • Bespoke Land Rover steering wheel aboard Britain’s entry for 35th America’s Cup
  • Gear shift paddles cast in shape of Land Rover BAR skipper Sir Ben Ainslie’s fingers for perfect fit
  • New design helps Land Rover BAR race boat R1 hit top speed faster
  • Britain’s quest to end 166‑year wait for victory begins on Friday, May 26 in Bermuda as the Land Rover BAR team head into the qualifiers for the 35th America’s Cup

(BERMUDA) – May 2, 2017 – As Title and Exclusive Innovation Partner, Land Rover has combined technology from the new Discovery with unique personalization to help Sir Ben Ainslie and the Land Rover BAR Team win the America’s Cup. Engineers have created a one‑off steering wheel with gear‑shift paddles shaped to fit Sir Ben’s hands – giving the Olympic legend perfect fingertip control in his pursuit of the America’s Cup, the world’s oldest sporting trophy.

The steering wheel allows Skipper and Team Principal, Sir Ben, to “fly” by adjusting the boat’s hydrofoils with greater precision for the fastest possible racing. In the same way an aerofoil helps a plane into the sky, he can lift R1, Land Rover BAR’s 2.4‑ton race boat, out of the water with a flick of his fingertips. The Land Rover steering wheel turns the boat left and right as it would on a car, while the gear shift paddles control its height above the water by managing the lift from the foils.

Sir Ben said, “This is not just a great piece of design and engineering, but beautiful craftsmanship. The controls are intuitive and smooth, with just the right amount of feel and feedback. It really has made a difference to how I control R1.”

Land Rover’s Human Machine Interface engineers spent 18 months developing the steering wheel that will lift R1 above the water at speeds above 50 knots.

Tony Harper, Director of Research at Jaguar Land Rover, said: “We have used our experience and technologies developed for the new Discovery and put it on to the race boat. The paddle system we developed for Land Rover BAR has its roots in the steering wheel gear‑change mechanisms our customers use daily. By adding personalized molds of Sir Ben’s fingers we have provided a mechanism capable of lifting the boat onto its foils, increasing efficiency through the water and ultimately reaching top speed more quickly.”

Richard Hopkirk, Engineering Manager at Land Rover BAR, said: “Land Rover’s new easier‑to‑use controls are a reliable and innovative design concept, giving Sir Ben and the team a feature not seen before in the America’s Cup. This is the critical piece of technology on board – the connection between Sir Ben and the boat. I’m really grateful to the Land Rover engineers for working so closely with our team and leading the development of such an effective, efficient design.”

As Louis Vuitton America’s Cup World Series champions, Land Rover BAR head into the qualifiers for the 35th America’s Cup with a two‑point head‑start over the remaining challengers. The team begins its challenge for the America’s Cup on Friday, May 26, against Artemis Racing of Sweden.

 

Further information

About Land Rover

Land Rover, the British maker of Land Rover and Range Rover sport utility vehicles, is renowned for providing its clientele with some of the most luxurious and capable vehicles in the world. Every Land Rover vehicle is equally at home both on and off road, and in any setting; be it in the heart of the city, or traversing the countryside. Today's Land Rover lineup includes the Discovery Sport, Range Rover, Range Rover Sport, Range Rover Evoque and LR4 (Discovery 4). Land Rover designs, engineers, and manufactures their vehicles in the United Kingdom. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information visit the official Land Rover website at http://www.landroverusa.com.

About Jaguar Land Rover

– The United States is one of the leading global markets for both Jaguar and Land Rover

Jaguar Land Rover employs 32,000 people and sells vehicles in 170 countries around 

   the world

Jaguar Land Rover has two state of the art engineering and design facilities and four      

   advanced manufacturing plants in the UK

Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North

   America, LLC has offices across the USA

Jaguar Land Rover is represented by more than 330 independently operated retail 

   outlets in the USA

About Land Rover BAR

Ben Ainslie Racing (BAR) was launched on June 10th 2014 in the presence of Her Royal Highness The Duchess of Cambridge. The team was conceived by four times Olympic gold medalist and 34th America's Cup winner, Sir Ben Ainslie, with the long‑term aim of challenging for Britain and bringing the America's Cup back home to where it all began in 1851. Ben has developed and will lead a British entry capable of winning the prestigious trophy, something Britain has so far never managed to achieve.

Land Rover BAR is a commercial sporting team, with a number of individual private investors alongside corporate partners. The team is made up of some of the best British and international sailors, designers, builders and racing support.

Sports teams represent key role models in society. This privileged position is not taken for granted at Land Rover BAR. The team believe our influence should extend far beyond the race course, and have put sustainability at the heart of operations since launching the team with Exclusive Sustainability Partner 11th Hour Racing in 2014.

The 1851 Trust is the team's official charity, and HRH The Duchess of Cambridge is its Royal Patron.

LandRoverBAR.com #BringTheCupHome