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CLARKS & LAND ROVER SHOE COLLABORATION LAUNCHES

3 October 2018

Land Rover and Clarks have combined their expertise to create a new men’s shoe collection.

  • Land Rover and Clarks launch collaboration with men's shoe collection for fall 2018
  • 'Life.Limitless' range is inspired by Land Rover's go‑anywhere capability
  • New range offers the durability and world‑beating British design both brands are famous for
  • Ten collections will be launched in the next five years
  • On sale now, available from clarks.com

(MAHWAH, NJ) – October 2, 2018 – Land Rover and Clarks have combined their expertise to create a new men’s shoe collection.

The renowned British brands have launched the Life.Limitless range with three designs for fall 2018. The shoes draw on the brands’ shared reputation for design and innovation, inspired by Land Rover’s capability and versatility.

The three designs cover all terrain from the metropolis to the mountains. The lightest style, called CLR.51N, is created with the city in mind. The mid‑range CLR52.N shoe is the most versatile design, while the third, CLR53.N has been engineered for protection, stability and comfort in rugged environments.

The men’s collection marks the start of a partnership between Land Rover and Clarks. Over the next five years two Life.Limitless collections will be launched each year – one in the fall and one in the spring. Each will adhere to three core design principles: grip, environment and stability.

Joe Sinclair, Jaguar Land Rover Branded Goods and Licensing Director, said, “It is fantastic to be collaborating with another renowned British brand such as Clarks. The Life.Limitless range perfectly combines the world‑class design and innovation that both Land Rover and Clarks are famous for.”

Jason Beckley, Chief Brand Officer at Clarks, said, “Partnering with Land Rover on this project is incredibly exciting. There is an obvious synergy between our brands, not just through our shared British heritage but also through both companies' dedication to design detail and innovation.

“We made sure the collection adheres to a set of three core design principles: Grip, Environment and Stability. Much like the Land Rover vehicles, the shoes are terrain appropriate, providing practicality and comfort in equal measure to the wearer, elements that are core to our DNA."

The Life.Limitless collection will be available to purchase from Clarks.com and in selected Clarks retailers.

 

Further information

About Land Rover

Founded in 1948, Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. For almost 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on‑ and off‑road. Today's Land Rover line‑up includes the Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at www.landroverusa.com.

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all‑wheel‑drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

We employ more than 43,000 people globally and support around 240,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, Austria and Slovakia.

At Jaguar Land Rover, we are driven by a desire to deliver class‑leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2017 Jaguar Land Rover sold 621,109 vehicles in 130 countries, with more than 80 per cent of our vehicles being sold abroad. 

Our innovation is continuous: we will spend more than £4 billion in the coming year on new product creation and capital expenditure.

From 2020 all new Jaguar Land Rover vehicles will be electrified, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug‑in hybrid and mild hybrid vehicles as well as continuing to offer ultra‑clean petrol and diesel engines.

 

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