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WINNERS ANNOUNCED AT THE LAND ROVER BORN AWARDS GLOBAL FINAL 2018

4 October 2018

The annual Land Rover BORN Awards honours creative intelligence and this year drew 7,000 entries from six regions around the world

  • Six global winners, three special prizes from 47 regional winners
  • Eighth annual Land Rover BORN Awards held at The Design Museum, London
  • Honouring creative intelligence in six categories: architecture, interiors, sport, fashion, mobility and technology
  • The 2019 awards theme announced as ‘Desire’
  • Online registration now open for Land Rover BORN Awards 2019

Creative greats from around the world gathered at the Design Museum for the eighth annual Land Rover BORN Awards. Honouring creative intelligence in six categories – architecture, interiors, sport, fashion, mobility and technology – the awards are a celebration of global design.

The award criteria – a product realised and available for the consumer to buy – drew 7,000 entries from six regions; the UK, Spain, Italy, France, the USA and the Rest of the World. From those entries 192 were narrowed down for the Regional Awards resulting in 48 winners, who were all were entered into the Land Rover BORN Global Awards.

List of winners:

  • Architecture Prize: Cino Zucchi for the Lavazza headquarters in Turin Italy
  • Sport and leisure Prize: Alexandre Fauvet for the revival French brand Fusalp
  • Technology Prize: Javier Goyoneche for his innovative sustainable Spanish brand Ecoalf
  • Interiors Prize: Michael Anastassiades Arrangement lights for Flos
  • Mobility Prize: Will Butler‑Adams for the eco‑friendly Brompton Electric bike
  • Fashion Prize: Ryan and Adam Goldston for their US design and performance brand APL

 

Three special prizes were also awarded:

  • The Loewe Foundation for supporting and promoting creativity
  • Scott Painter founder of Fair.com for his disruptive digital consumer product
  • Nino Mustica, an artist and great friend of the Land Rover family who died last year

To see creative intelligence displayed in such varied ways across so many different categories was the purpose of creating the awards eight years ago and its continued success and growth proves what a valuable platform it is to designers, both emerging and established.

Jean Christophe Chopin
BORN Awards Founder

The theme of the 2018 awards was ‘peerless’

Peerless is a term that continues to inspire me. A peerless design stands apart for all the right reasons. It alludes to the idea that there’s nothing else quite like it. It’s easy to be different, but to truly deserve the term ‘peerless’ takes imagination, intellect, wit and more than a little wisdom. That's why it is the creative theme for the 2018 Land Rover BORN Awards. Each of the winners deserves the accolade.

Gerry McGovern
Chief Design Officer, Land Rover

Awards judge Michelle Ogundehin, a writer, consultant and TV presenter, said: “The BORN Awards are an industry standard for quality in design. The creativity and ingenuity we discovered during the judging process was truly breath‑taking."

The 2019 awards theme will be ‘Desire’ Entrants can now register at www.born.com with the finalists showcased at Milan Design Week in April 2019

Further information

Paul Owen
Head of Design Communications, Land Rover
T: +44 77880 177344
E: powen@jaguarlandrover.com

 

Jaguar Land Rover PR social channels:

‑ Twitter: https://twitter.com/jlr_news?lang=en @JLR_News

‑ Instagram: https://www.instagram.com/jaguarlandroverofficial/ @jaguarlandroverofficial

Notes to Editors

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all‑wheel‑drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

We employ more than 44,000 people globally and support around 260,000 more through our retailer network, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil, Austria and Slovakia.

At Jaguar Land Rover, we are driven by a desire to deliver class‑leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2017 Jaguar Land Rover sold 621,109 vehicles in 130 countries, with more than 80 per cent of our vehicles being sold abroad.

Our innovation is continuous: we will spend in the region of £4.5 billion this year on new product creation and capital expenditure.
 
From 2020 all new Jaguar Land Rover vehicles will be electrified, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug‑in hybrid and mild hybrid vehicles as well as continuing to offer ultra‑clean petrol and diesel engines.

 

About BORN

BORN is a market network where exciting creators can showcase their new products, their profiles, their brands and their teams. It puts creators directly in touch with design enthusiasts and fellow industry professionals, with the only requirement being that designs are desirable, functional, and made with integrity. The BORN platform offers a means for creators to present their products to the world and to take the next step in the story of their business. Whether a new or established brand, BORN can provide the impetus for both business and creative development.

www.born.com

 

About the Design Museum, London

The Design Museum champions design and the impact it has on the world, while introducing you to the incredible people behind it. Design is about innovation, technology, creativity and craftsmanship and influences our lives in more ways than we can imagine.

Recognised as one of the world’s leaders in the field of automotive design, Jaguar Land Rover is proud to partner with the Design Museum and support its vision for everyone to understand the value design.

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