30 September 2019

Land Rover North America today announced the launch of the new Land Rover Teen Drive Experience, a custom off-road driving instruction program for teens ages 14 and older at Land Rover Experience Centers across the U.S.

  • New Teen Drive Experience aims to help teenagers, 14 years of age and older, build good driving habits and foster appreciation for the outdoors and off-road exploration
  • U.S. Snowboard Team, six-time FIS Crystal Globe winner, Chris Corning, is one of the first participants 
  • No previous driving experience required; teen drivers will be accompanied at all times by a certified Land Rover instructor and a parent or guardian while learning vehicle familiarization, spatial awareness, and tackling low-level obstacles
  • Land Rover is also offering family bundles, pairing Land Rover driving experiences together for the entire family to enjoy
  • Available at Land Rover Experience Centers across the U.S. in Manchester, Vermont; Carmel, California; and Asheville, North Carolina
  • To register for the Land Rover Teen Drive Experience, visit

(MAHWAH, NJ) – September 30, 2019 – Land Rover North America today announced the launch of the new Land Rover Teen Drive Experience, a custom off-road driving instruction program for teens ages 14 and older at Land Rover Experience Centers across the U.S. The program aims to develop and build defensive driving skills and good driving habits in young drivers in a controlled environment, and encourage an appreciation for the outdoors and off-road exploration.

Starting this fall, the program will be available at all three U.S. Land Rover Experience Centers, located at Quail Lodge in Carmel, CA, Equinox Resort in Manchester, VT and the Biltmore Estate in Asheville, NC.

“We are very excited to extend our Land Rover driving experience to teen drivers,” said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America. “Providing expert instruction, in a controlled environment, to young drivers will help them develop good driving habits both on- and off-road. This is also a fun and engaging way to introduce them to the world of Land Rover.”

U.S. Snowboard Team, six-time FIS Crystal Globe winner, and 2019 FIS World Cup big air Snowboard Champion, Chris Corning, was one of the first participants to take part in the new off-road driving program.

“The Land Rover Teen Drive Experience was a really great time,” said Chris Corning. “As someone who has had some off-road driving experience, the extended session provided me with some fun, new challenges, while refining the skills I have learned in the past. I think teens are going to have a blast with this experience.”

The Land Rover Experience Centers are designed to offer consumers the opportunity to experience the great outdoors while developing off-road skills and testing the capability of Land Rover vehicles, both current and former. Teen drivers participating in the Teen Drive Experience will have the chance to get behind the wheel of a Range Rover Evoque or Land Rover Discovery Sport on a special course designed for beginner drivers.

The vehicles will be fitted with custom cameras inside the vehicle to monitor all activity, as well as an additional brake pedal on the passenger side. A certified Land Rover Experience instructor will be in the passenger seat at all times, providing instruction and guidance for even the most novice drivers. A parent or guardian is also required to be in the vehicle at all times.

The Teen Drive Experience is a one-hour session that includes Familiarization, Setting Off, and Low-Level Obstacles: 

  • Familiarization includes setting up and adjusting controls such as the seat, steering wheel, seat belt fitting, mirrors, developing awareness of blind spots, checking doors for secure closure and checking safety of other occupants
  • Setting Off includes developing spatial awareness and making sure the participant is comfortable with steering, braking, vehicle spacing, throttle and acceleration
  • Low-Level Obstacles are developed specifically for the program, including an ascent and decline hill, slalom, figure eight, cones, low articulations, braking obstacles, and backing up for garage parking.
  • The Teen Drive Experience one-hour session is priced at $275, with the advanced session priced at $425. Land Rover will be offering family bundles for the Experience Centers, allowing the whole family to join in the off-roading experience.

The program also offers an extended session for drivers that already have familiarity with certain driving skills or have participated in the program before. The extended session includes an additional 30-45 minutes of instruction, and features driving challenges such as a small water crossing, as well as mud and ruts.

To participate, drivers must be at least 14 years of age and reach the minimum height requirement of 4’8” tall. No previous driving experience is necessary. All driving will be contained to a specially designed area within the Land Rover Experience Center closed course, and a parent or guardian must be present in order for a teen to participate.

For more information about the Teen Drive Experience, or the Land Rover Experience Centers, visit

Further information

Recently, Land Rover North America and U.S. Ski & Snowboard announced Land Rover as the new official vehicle partner of the Olympic National Governing Body of ski and snowboard sports in the USA. Learn more about the partnership here.

Information about Land Rover North America products is available to consumers at Visit for news releases, high-resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (LandRoverUSA) and Twitter (@interactivelr).

Notes to Editors

About Land Rover

Founded in 1948, Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. For almost 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today's Land Rover lineup includes the Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at


About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2018 Jaguar Land Rover sold 592,708 vehicles in 128 countries.

We support around 260,000 people through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities and an engine manufacturing center in the UK. We also have plants in China, Brazil, India, Austria and Slovakia. 


From 2020 all new Jaguar Land Rover vehicles will offer the option of electrification, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and gasoline engines.