29 August 2020

Prof Gerry McGovern OBE, Land Rover Chief Creative Officer, has designed a special fabric to celebrate 50 years of Range Rover with one of Savile Row’s founding tailors, Henry Poole & Co.

  • Land Rover Chief Creative Officer, Prof Gerry McGovern OBE, and bespoke Savile Row tailor, Henry Poole & Co, create unique jacket fabric to celebrate 50 years of Range Rover
  • Original 1970s Range Rover exterior color palette – Tuscan Blue, Bahama Gold and Davos White – inspires the modern classic dogtooth check fabric
  • Henry Poole & Co will create 50 bespoke men and women’s jackets from the Range Rover fabric, tailored to meet each customer’s individual requirements. Watch the story unfold here
  • The Tuscan Blue, Davos White and Bahama Gold exterior paint colors are also available on the limited-edition Range Rover Autobiography Fifty Edition, revealed earlier this summer
  • For those wanting a piece of history, the Range Rover Reborn program offers the unique opportunity to purchase a highly collectible original 1970s Range Rover

(MAHWAH, N.J.) – August 26, 2020 – Prof Gerry McGovern OBE, Land Rover Chief Creative Officer, has designed a special fabric to celebrate 50 years of Range Rover with one of Savile Row’s founding tailors, Henry Poole & Co.

They have produced only 131 yards of the lambswool fabric, enough to make 50 bespoke jackets for the landmark anniversary of Range Rover.

The original luxury SUV has defined the market since 1970 and, five decades on, Range Rover has evolved into a family of desirable and capable luxury vehicles with a compelling blend of design, refinement and engineering innovation.

The fabric, woven in Somerset by cloth manufacturer Fox Brothers & Co Ltd, is inspired by the exterior paint colors of the original 1970 Range Rover. Tuscan Blue, Bahama Gold and Davos White have been combined to create a new twist on the classic dogtooth check fabric.

The same colors are available for the first time in 35 years on the limited-edition Range Rover Fifty. Limited to 1,970 units globally, it celebrates half a century of pioneering innovation, refinement and all-terrain capability.

Building on the luxuriously appointed Autobiography, the Range Rover Autobiography Fifty Edition features bespoke exterior accents in Auric Atlas as well as two unique 22-inch wheel designs. The badging has a handwritten ‘Fifty’ script created by Gerry McGovern, which will appear on the exterior of the vehicle and throughout the interior on the unique ‛1 of 1970’ center console commissioning plaque, headrests, dashboard and illuminated tread plates.

“Both Henry Poole and Range Rover have a unique heritage and the ability to create highly desirable products. The exclusivity of both the Henry Poole jacket and the Range Rover Fifty edition make it a rarity which is something that appeals to both Henry Poole and Range Rover customers,” said Prof Gerry McGovern OBE, Land Rover Chief Creative Officer.

“It has been a fantastic opportunity to work with Gerry McGovern and develop a jacket to celebrate the 50th anniversary of Range Rover. The cloth has been inspired by a heritage colorway featuring a Tuscan Blue lining and Bahama Gold under-collar, yet designed to have a modern casual twist, which can also be worn with timeless elegance. The comfort that comes with Henry Poole pure bespoke completes the pinnacle of Savile Row tailoring,” said Simon Cundey, Henry Poole & Co Managing Director.

Cundey continues, “The Range Rover x Henry Poole & Co collaboration works so well as both brands have traditional roots, yet with a modern approach that offers the very best in quality and luxury.”

With its clamshell hood, distinctive floating roof, split tailgate and trademark front fender vents, the Range Rover of today can still trace its roots back to the 1970 original. In its golden anniversary year it is now the most connected, luxurious and capable yet.

For those wanting to own an original 1970s model, the Range Rover Reborn program offers prospective customers the unique opportunity to purchase a highly collectible original Range Rover in authentic colors, including Bahama Gold and Tuscan Blue.

Available direct from Land Rover Classic in the UK, every Range Rover Reborn undergoes a complete restoration according to the company’s original factory specification, and uses Land Rover Classic Parts to preserve and protect the vehicle’s authenticity.

The experienced Land Rover restoration team will advise customers of the best options for base vehicles – including its collectability, preferred chassis numbers and unique characteristics. Prices for completed restorations start from $192,000.

Range Rover Reborn showcases the dedicated Land Rover Classic in-house engineering expertise and underlines the commitment of Land Rover to nurturing the rich heritage of this iconic brand.



Further information

About Land Rover

Founded in 1948, Land Rover designs and engineers its vehicles in the United Kingdom. For over 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today's Land Rover lineup includes the Defender; Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2018 Jaguar Land Rover sold 592,708 vehicles in 128 countries.

We support around 260,000 people through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities and an engine manufacturing center in the UK. We also have plants in China, Brazil, India, Austria and Slovakia. 

About Henry Poole & Co

Our clients throughout the world have experienced true bespoke tailoring on which Henry Poole & Co. prides itself. Every item is hand-made by a master craftsman at our Savile Row premises to the client’s individual pattern.

Generations of the Poole family are proud to have been serving our customers since James Poole started stitching military uniforms during the Napoleonic Wars. His son, Henry Poole, is still seen as the founding figure of Savile Row around 200 years ago and we continue to offer a bespoke service, which we believe represents everything fine British tailoring is about.