2 December 2020

  • World record holder and stunt driver battle for New Land Rover x Elliot Brown Holton Professional watch
  • Rower Arthur Chatto takes on stunt and racing driver Jess Hawkins to win the ultra-tough watch
  • Arthur goes on foot off road against the all-terrain icon, the Land Rover Defender 110
  • Challenge is a perfect test for the new ultra-durable and capable watch
  • New Land Rover x Elliot Brown Holton Professional watch available now
  • Very limited quantity of 10 watches available in the US for $624 before tax
  • Watch the video here

(MAHWAH, N.J.) – December 2, 2020 – The New Land Rover x Elliot Brown Holton Professional watch has proved its toughness in a unique race.

Elliot Brown builds tough watches that are relied upon by organizations such as Mountain Rescue and specialist units of the UK Armed Forces. Since 1948 Land Rover has been manufacturing authentic vehicles that represent true breath of capability. This extraordinary provenance and shared philosophy provided the perfect catalyst to collaborate to create this special edition watch.

Guinness World Record rower Arthur Chatto challenged stunt driver and W Series racing driver Jess Hawkins for his special edition timepiece. He went on foot off road against Jess in her Land Rover Defender 110, with the winner to keep the watch.

Arthur bets Jess he can get there faster on foot than she can in her Defender – or he’ll hand it over. The watch emerges unscathed after being plunged into a river and driven over by Jess’s Defender on a muddy track.

The Land Rover x Elliot Brown Holton Professional watch is based on the original Elliot Brown Holton Professional that was developed with a specialist branch of the UK armed forces. Built to withstand harsh environments, the watch truly goes above and beyond in terms of its capability and durability.

“I knew Jess Hawkins would go flat out to try to win my Land Rover x Elliot Brown Holton Professional watch. She’s a stuntwoman and a racing driver – so it’s the perfect choice for her,” said Arthur Chatto. “Having set a world record rowing around Great Britain wearing the watch I know how tough the watch is, so I was determined to keep it."

“Accepting Arthur Chatto’s wager was great fun. The new Land Rover Defender and the Land Rover x Elliot Brown Holton Professional watch are a perfect pair – both as tough as they look and highly desirable,” said Jess Hawkins.

Arthur Chatto used his Land Rover x Elliot Brown Holton Professional as official timekeeper on the record-breaking GB Row Challenge around the British coast in July 2020 – a 2,000-mile test of strength and endurance. The four-man team are the youngest to complete the distance.

The Land Rover x Elliot Brown Holton Professional watch is part of Land Rover’s Above and Beyond Collection of technical clothing and equipment, priced at $624 in the US.

It is available globally through Land Rover Retailers and online in select markets.


About the Land Rover x Elliot Brown Holton Professional watch



  • Total water protection: A bolted down compressor caseback system and triple-sealed crown provide impressive water protection up to 200m
  • Extreme durability: Case and strap bars are made from marine grade 316L stainless steel and an incredibly scratch-resistant sapphire crystal glass
  • Ultra-shock resistant: The precision Swiss quartz movement is housed inside a proprietary shock protection system. The watch can survive the impact of a 3kg stainless steel mallet which imparts a force of circa 5000G
  • Clear visibility day to night: Clear, easy to read dial with defined hour, minute and second hands to reduce confusion and flooded with highly luminous markers for essential visibility at night
  • Easy to operate: An easy to grip, rotating case hardened timing bezel that can be operated even with a gloved hand
  • Strong and secure straps: The EPDM rubber strap is hypoallergenic and resistant to seawater, UV rays and extreme cold temperatures. The watch also comes with an easy to change lightweight webbing strap option. It is tough and infinitely adjustable with no holes to fray and a lifetime antibacterial treatment

Reliability: Trusted by UK Armed Forces and Mountain Rescue England and Wales. Comes

Notes to Editors

Information about Land Rover North America products is available to consumers at Visit for news releases, high-resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (LandRoverUSA) and Twitter (@interactivelr).



About Land Rover

Founded in 1948, Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. For over 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today's Land Rover lineup includes the Defender; Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at



About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.


At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2018 Jaguar Land Rover sold 592,708 vehicles in 128 countries.


We support around 260,000 people through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities and an engine manufacturing center in the UK. We also have plants in China, Brazil, India, Austria and Slovakia. 


From 2020 all new Jaguar Land Rover vehicles will offer the option of electrification, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and gasoline engines.