21 April 2021

Land Rover has been a valued partner of US Equestrian and dedicated sponsor of the U.S. Eventing Team for more than a decade. This week, Land Rover confirmed its continued support of US Equestrian with a multi-year agreement as title sponsor of the U.S. Eventing Team, the U.S. Eventing Grant Program, and the Land Rover Kentucky Three-Day Event presented by MARS Equestrian™.

Now, US Equestrian is pleased to announce that Land Rover has expanded its support of equestrian sports as the new title sponsor of the Land Rover U.S. Driving Team and as the official vehicle for all USEF Hunter National Championships from 2021 through 2023.

As part of their ongoing commitment to facilitate and broaden representation of equestrian sports within mainstream markets, Land Rover sponsors the NBC broadcast of the 2021 Land Rover Kentucky Three-Day Event presented by MARS Equestrian, scheduled to premiere on May 2 at 12:30 p.m. ET on NBC, with a re-air scheduled for May 15 at 1:30 p.m. on NBC Sports Network. Check local listings for up-to-date broadcast information.

The winning rider of the 2021 Land Rover Kentucky Three-Day Event will not only claim their share of the prize fund, but will also be presented with the keys to a 12-month lease of a 2021 Land Rover Discovery.

There’s no doubt that Land Rover’s partnership has been beneficial to US Equestrian and the U.S. Eventing Team. Land Rover is a brand that understands equestrian sports and the equestrian lifestyle, and we’re thrilled to have their expanded partnership as the new title sponsor of the U.S. Driving Team and as the official vehicle of the USEF National Championships in the hunter discipline.

Bill Moroney
CEO of US Equestrian

Land Rover is delighted to extend our relationship with the United States Equestrian Federation through 2023. Our relationships with the athletes and fans are stronger than ever. We’re especially excited to continue providing athlete funding through the Land Rover US Eventing Grant program and wish the athletes the very best in Tokyo.

Michael Curmi
Brand Experience Director, Jaguar Land Rover North America

On display throughout the competition grounds this year will also be the new short wheelbase and compact Land Rover Defender 90. Delivering transformational breadth of capability and versatility, the New Defender 90, along with the longer wheelbase 110 is on sale now. Visit to configure yours today.

Notes to Editors

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About Land Rover

Founded in 1948, Land Rover designs and engineers its vehicles in the United Kingdom. For over 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today's Land Rover lineup includes the Defender; Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at


About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

At Jaguar Land Rover we are driven by a desire to deliver class-leading vehicles, providing experiences people love, for life. Our products are in demand around the globe and in 2020 we sold 425,974 vehicles in 127 countries. 

At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and soon to be opened Battery Assembly Centre. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. Three of our seven technology hubs are in the UK – Manchester, Warwick (NAIC) and London – with additional sites in Shannon, Ireland, Portland, USA, Budapest, Hungary and Changshu, China.