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LAND ROVER ANNOUNCES ANNUAL TReK OFF-ROAD COMPETITION FOR NORTH AMERICAN RETAILERS FOR 2022

20 September 2022

  • 300 Land Rover retailer employees from around the U.S. and Canada set to compete in the off ‑ road skills challenge at the Land Rover Experience Center in Manchester, Vermont
  • Competitors will drive the 2023 Defender 110 specially outfitted for the competition

Land Rover is proud to announce the return of its TReK 2022 adventure off‑road competition for U.S. and Canada retailers at the Land Rover Experience Center in Manchester, Vermont.

Land Rover TReK 2022 is a two‑day competition inspired by the original Camel Trophy competition. Compromised of qualifying trials and finals, the competition, utilizing the all‑new Defender 110, is designed for Land Rover retailer staff to educate and test some of the best off‑road driving experts across the U.S. and Canada in off‑road driving, navigation and team collaboration.

This year’s competition will pit 100 three‑person teams (90 from the U.S. and 10 from Canada) ‑ each representing the various sales regions for Land Rover across the U.S. and Canada – against each other in head‑to‑head team and group challenges. The teams will compete in a series of 100 identically customized 2023 Land Rover Defender 110 vehicles for the Regional Trials.

The winning team from each wave of competition will return to Manchester in October for the TReK 2022 Finals, where the overall winner of the competition will be crowned.

As we look ahead, we are thrilled to bring back the TReK competition for another year putting the capability of the Defender and our retailers’ skills to the test. This competition lets us engage with our Retailers while letting them embrace and experience firsthand what the Land Rover brand means.

Joe Eberhardt
President and CEO, Jaguar Land Rover North America

The Defender will be customized with Jaguar Land Rover Factory‑Approved Accessories including Remote Control Electric Winch*, Raised Air Intake, Roof Rack, Air Compressor, Front Undershield, Black Exterior Side Gear Carrier and more.

Additionally, accessories from Lucky8 will include TReK Edition badging, TReK branded recovery bag and equipment, Roofnest Rooftop Tent, Pull‑out Awning, ARB refrigerator, Solar Panel, and others.

The original TReK competition was established in 1996 in the image of the iconic Camel Trophy as a U.S. specific challenge for the retailer network to bolster their off‑road expertise in one day of immersive offroading experience. In 2001, following five years of success in North America, TReK expanded its influence when the first global TReK competition was held in South Africa.

For more information about Land Rover TReK or the new Defender visit LandRoverUSA.com.

Further information

*1. Before using the winch, please consult the owner's manual or your local authorized Land Rover Retailer for more details

Notes to Editors

.Information about Land Rover North America products is available to consumers at www.landroverusa.com. Visit us.media.landrover.com for news releases, high‑resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (LandRoverUSA) and Twitter (@interactivelr).

 

About Land Rover

Founded in 1948, Land Rover designs and engineers its vehicles in the United Kingdom. For over 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on‑ and off‑road. Today's Land Rover lineup includes the Defender; Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at www.landroverusa.com.

About Jaguar Land Rover: Reimagining the future of modern luxury by design

Jaguar Land Rover is reimagining the future of modern luxury by design through its distinct, British brands.

Our current model range embraces fully electric and mild‑hybrid vehicles, as well as the latest gasoline engines. Jaguar and Land Rover vehicles are in demand around the world and in Fiscal 2020/21 we sold 439,588 vehicles in 127 countries. Land Rover is the global leader of luxury SUVs through its three families of Range Rover, Discovery and Defender.

At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and a Battery Assembly Centre in the UK. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. Three of our seven technology hubs are in the UK – Manchester, Warwick (NAIC) and London – with additional sites in Shannon, Ireland, Portland, USA, Budapest, Hungary and Shanghai, China.

Central to our Reimagine strategy is the electrification of both the Land Rover and Jaguar brands with two clear, distinct personalities. All Jaguar and Land Rover nameplates will be available in pure electric form by the end of the decade. This marks the start of the company’s journey to become a net zero carbon business across its supply chain, products and operations by 2039.

As a wholly owned subsidiary of Tata Motors since 2008, Jaguar Land Rover has unrivalled access to leading global players in technology and sustainability within the wider Tata Group.

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