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Destination Defender
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Land Rover Announces, "Destination Defender" a Celebration of the Defender Lifestyle

7 October 2022

  • Destination Defender is a celebration, gathering like‑minded Defender owners & enthusiasts for a modern outdoor lifestyle weekend and community service fundraising
  • Destination Defender offers guests an immersion into the Defender lifestyle, held in the Hudson Valley Region of New York at Oz Farm, Saugerties
  • Destination Defender is proud to welcome CHASE as the Presenting Partner for the weekend event
  • Guests will experience Defender‑centric adventure activities, curated vehicles displays, local vendors, exceptional food, camping and glamping opportunities
  • Destination Defender will support Land Rover’s commitment to recognizing nonprofits that go above and beyond for their communities via incorporation of the Defender Service Awards Presented by CHASE Fundraising & Winner’s Announcement Celebration. Learn
  • A Defender Service Awards Charity Celebration will take place on the evening of November 12, announcing the 5 winners of the 2022 Defender Service Awards and feature special guest hosts and musical entertainment
  • Overnight camping and glamping are available at the festival grounds for those who enjoy sleeping under the stars
  • Classic and Heritage Models will be displayed to celebrate iconic Defender vehicles through the Decades

Land Rover today announced Destination Defender, presented by CHASE, a premium weekend celebration curated for the Defender enthusiast. Taking place November 12‑13, 2022, at Oz Farm in Saugerties, New York, the event will feature Defender inspired experiences including, live music, adventure activities, guest camping and glamping sites, learning seminars, heritage display, and an evening celebration announcing this year’s Defender Service Awards presented by CHASE, winners.

Defender holds a legacy of being the vehicle of choice for those who help others. The highlight event of Destination Defender will be the Defender Service Awards Celebration. Taking place on the evening of Saturday, November 12, it will feature a dinner, live musical performances, special guests and brand ambassadors. Land Rover North America will announce the winners of the 2022 Defender Service Awards an initiative honoring US and Canadian organizations that make a difference in their communities. CHASE, as presenting sponsor will be donating $5,000 to each of the 5 finalists, in each category for a total of $125,000. Five category sponsors include Pelican for Search and Rescue; Outside Magazine for Environmental & Conservation; Dentsu for Veterans Outreach, ei3 for Community Service and KONG Company for Animal Welfare. Each of the five winning category organizations will receive a new Defender 130, along with $25,000 from the Category Sponsor.  

Conveniently located in the Hudson Valley region of New York, the weekend event is the first time Land Rover has developed an event on the East Coast to celebrate the Defender Lifestyle. The festival will include an adventure area offering guided workshops and experiences. Celebrating the legacy of Defender, a special curated collection of Defender vehicles through the Decades, highlights heritage models. 

The weekend will also feature Defender inspired activations, photo moments, premium amenities and a marketplace which will offer an array of exclusive branded goods and apparel. Curated adventure activities, on site camping and glamping,  food experiences and integration with the Hudson Valley lifestyle, make Destination Defender the perfect fall getaway.

“The Land Rover Defender is an iconic vehicle recognized globally for much loved design and extraordinary capability. Since its redesign, Defender has created a strong following from a new group of enthusiasts and owners. said Joe Eberhardt, President and CEO, Jaguar Land Rover North America. We’ve created Destination Defender to celebrate the Defender lifestyle with our owners and enthusiasts and honor those who give back through our Defender Service Awards.”

Joe Eberhardt
President and CEO

Destination Defender is conveniently located in Saugerties New York, the Heart of the New York Hudson Valley. Easily accessible from major metros including New York City, Long Island, Boston and Philadelphia. Information for attending Destination Defender and general event information is available at www.landroverusa.com.

Further information

About Land Rover

Founded in 1948, Land Rover designs and engineers its vehicles in the United Kingdom. For over 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on‑ and off‑road. Today's Land Rover lineup includes the Defender; Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at www.landroverusa.com.

 

 

About Jaguar Land Rover: Reimagining the future of modern luxury by design

Jaguar Land Rover is reimagining the future of modern luxury by design through its distinct, British brands.

 

Our current model range embraces fully electric and mild‑hybrid vehicles, as well as the latest gasoline engines. Jaguar and Land Rover vehicles are in demand around the world and in Fiscal 2020/21 we sold 439,588 vehicles in 127 countries. Land Rover is the global leader of luxury SUVs through its three families of Range Rover, Discovery and Defender.

 

At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and a Battery Assembly Centre in the UK. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. Three of our seven technology hubs are in the UK – Manchester, Warwick (NAIC) and London – with additional sites in Shannon, Ireland, Portland, USA, Budapest, Hungary and Shanghai, China.

 

Central to our Reimagine strategy is the electrification of both the Land Rover and Jaguar brands with two clear, distinct personalities. All Jaguar and Land Rover nameplates will be available in pure electric form by the end of the decade. This marks the start of the company’s journey to become a net zero carbon business across its supply chain, products and operations by 2039.

 

As a wholly owned subsidiary of Tata Motors since 2008, Jaguar Land Rover has unrivalled access to leading global players in technology and sustainability within the wider Tata Group.

Notes to Editors

Information about Land Rover North America products is available to consumers at www.landroverusa.com. Visit us.media.landrover.com for news releases, high‑resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (LandRoverUSA) and Twitter (@interactivelr).

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