Land Rover Announces Winning Retailers of Annual TReK Off-Road Competition for 2022

17 October 2022

  • Land Rover Rochester crowned winner of the off-road skills competition for the brand’s U.S. retailers
  • Land Rover Los Angeles and Land Rover Calgary (Canada) take second and third place respectively
  • 300 Land Rover retailer employees from around the U.S. and Canada competed in the off-road skills challenge at the Land Rover Experience Center in Manchester, Vermont
  • Each three-person team piloted specially outfitted 2023 Defender 110 vehicles during the event

Land Rover is proud to announce the winner of its TReK 2022 adventure competition for U.S. and Canada retailers, Land Rover of Rochester, New York has won for the second year in a row. This year’s event took place across several states, beginning at Jaguar Land Rover North America headquarters, in Mahwah, New Jersey and ending at the Land Rover Experience Center in Manchester, Vermont. Following the winning team in a close battle for second and third place were Land Rover of Los Angeles, California and Land Rover Calgary, Canada respectively.

TReK 2022 was a two-day competition which took place over September and early October was inspired by the original Camel Trophy competition. TReK, was designed for Land Rover retailer staff to educate and test their off-road driving expertise across the U.S. and Canada in off-road driving, navigation and team collaboration.

“Our congratulations to the top three winning retailers, along with all of the 300 participants from across North America who demonstrated their competitive spirit in this year’s Trek competition,” said Joe Eberhardt, President and CEO, Jaguar Land Rover North America.” “We are all so proud of the skill and determination the teams demonstrated, exemplifying the capability built into every Defender.”

Joe Eberhardt
President and CEO, Jaguar Land Rover North America

100 three-person teams (90 from the U.S. and 10 from Canada) - each representing the various sales regions for Land Rover across the U.S. and Canada – were pitted against each other in head-to-head team and group challenges. The teams competed in a series of 100 identically customized 2023 Land Rover Defender 110 vehicles for the Regional Trials.

The qualifying retail teams that competed in the Land Rover TReK 2022 finals were:

  • Land Rover North Atlanta
  • Land Rover Buckhead
  • Land Rover Richmond (Canada)
  • Land Rover Tulsa
  • Land Rover Freeport
  • Land Rover Roaring Fork
  • Land Rover London (Canada)
  • Land Rover Woodland Hills

Further information

About Land Rover

Founded in 1948, Land Rover designs and engineers its vehicles in the United Kingdom. For over 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today's Land Rover lineup includes the Defender; Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at


About Jaguar Land Rover: Reimagining the future of modern luxury by design

Jaguar Land Rover is reimagining the future of modern luxury by design through its distinct, British brands.


Our current model range embraces fully electric and mild-hybrid vehicles, as well as the latest gasoline engines. Jaguar and Land Rover vehicles are in demand around the world and in Fiscal 2020/21 we sold 439,588 vehicles in 127 countries. Land Rover is the global leader of luxury SUVs through its three families of Range Rover, Discovery and Defender.


At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and a Battery Assembly Centre in the UK. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. Three of our seven technology hubs are in the UK – Manchester, Warwick (NAIC) and London – with additional sites in Shannon, Ireland, Portland, USA, Budapest, Hungary and Shanghai, China.


Central to our Reimagine strategy is the electrification of both the Land Rover and Jaguar brands with two clear, distinct personalities. All Jaguar and Land Rover nameplates will be available in pure electric form by the end of the decade. This marks the start of the company’s journey to become a net zero carbon business across its supply chain, products and operations by 2039.


As a wholly owned subsidiary of Tata Motors since 2008, Jaguar Land Rover has unrivalled access to leading global players in technology and sustainability within the wider Tata Group.

Notes to Editors

Information about Land Rover North America products is available to consumers at Visit for news releases, high-resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (LandRoverUSA) and Twitter (@interactivelr).