17 May 2023

Range Rover introduces elevated personalization with new SV Bespoke service for Autobiography and SV models

  • Enhanced personalization: SV Bespoke commissioning service offers Range Rover Autobiography and SV clients an extended choice of materials, color combinations and finishes
  • Individually curated: With up to 391 interior material colorways and 230 colors in the SV Bespoke paint palette, as well as a Match to Sample service, clients can make their Range Rover truly unique
  • Custom made: SV Bespoke commissioning service represents the pinnacle of personalization with unique embroidery and detailing available
  • Extended range: New plug-in electric hybrid with 542hp delivers a hushed EV range of up to 51 miles for serene progress (2)
  • V8 power: V8 features mild hybrid technology, while Range Rover SV is now available with powerful new 606hp powertrain
  • Advanced innovations: Dynamic Response Pro3 electronic roll control takes composure to the next level while Terrain Response® introduces Adaptive Off-Road Cruise Control with Country Road Assist technology (6)
  • Elegant  beauty: Range Rover can be ordered now. Configure yours here: https://www.landroverusa.com/vehicles/range-rover/index.html

Mahwah, NJ – Wednesday, May 17, 2023: Range Rover is setting a new modern luxury benchmark with the introduction of an SV Bespoke commissioning service, offering clients enhanced levels of personalization and refinement.

The service is available on Range Rover Autobiography and SV models, while a suite of enhancements across the line-up maintains Range Rover vehicle’s status as perhaps the world’s most desirable luxury SUV. Range Rover is considered the original luxury SUV and has led by example for more than 50 years, combining serene comfort and composure with extraordinary capability.

Further updates to Range Rover include the latest generation Pivi Pro (1) infotainment, while the new plug-in electric hybrid is more powerful than before. Range Rover V8 now features mild hybrid technology, a new 606hp variant is introduced on the exclusive Range Rover SV for ultimate power.

Range Rover is synonymous with exclusivity and luxury. Now, with the new SV Bespoke commissioning service, we invite our most discerning clients to become the creator of their truly unique vehicle – choosing the finishes they desire and being guided by our Design team. By blending enhanced personalization with peerless refinement and unmatched capability, Range Rover continues to deliver the ultimate in modern luxury.

Geraldine Ingham
Managing Director, Range Rover


The SV Bespoke commissioning service represents the pinnacle of personalization and is available on Range Rover Autobiography and Range Rover SV. To achieve their perfect specification, clients can curate their Range Rover vehicle at the SV Bespoke Commissioning Suite in the UK, visit selected global retailers or for the ultimate convenience, complete their order online through an exclusive virtual service.

SV Bespoke provides access to a vast range of materials, and interior and exterior finishes. Clients follow a unique and comprehensive seven-step creation process that considers colors, themes, SV exclusive options, materials, veneers and finishers, customizations and personalization. Each finished vehicle promises to be as unique as its creator, although curated design combinations chosen by the Range Rover Design team are available to help clients make their dreams a reality.

Inside, there are up to 391 material colorways available, while the curated SV Bespoke paint palette comprises more than 230 colors in satin and gloss finishes. Alternatively, the SV Bespoke Match to Sample paint service can replicate any exterior color request, providing limitless scope for individuality.

The level of craftsmanship available from the experts at SV Bespoke is exemplified by the attention to detail lavished on the Range Rover hood and tailgate script, which is available in a range of precious metal finishes including 24ct gold.  


The Range Rover vehicle’s extensive powertrain line-up has also been enhanced. The new powerful plug-in electric hybrid engine in the P550e feature a new 160kW electric motor which, when combined with the 3.0-litre six-cylinder Ingenium gas engine, produces 542hp and 590 lb-ft of torque.

The enhanced technology provides improved acceleration the P550e can sprint from or 0-60mph in 4.8 seconds, down from 5.2 seconds (7).

The effortless V8 uses Mild Hybrid Electric Vehicle (MHEV) technology for the first time. The MHEV system delivers increased efficiency by harvesting energy captured when decelerating and braking, and improved responses as the stored energy is redeployed under acceleration.

A twin turbo V8 MHEV gas engine is also introduced and exclusive to the Range Rover SV, featuring an enhanced power output of 606hp and 553 lb-ft, delivering smooth and powerful performance.


The Range Rover vehicles luxurious interior combines effortless connectivity and intuitive technology like never before with the latest generation Pivi Pro (1) infotainment. It provides a crisp and intuitive interface, enabling clients to control key vehicle functions via the elegant 13.1-inch floating glass touchscreen.

New sidebars with easy-to-use sliding controls for the volume and climate control provide immediate and precise operation for key functions directly, whatever menu screen is displayed, and approximately 80 percent of tasks can be performed within two taps of the home screen. Haptic feedback provides an added level of tactility and communication with the user.

Integrated Amazon Alexa voice AI (4) and Land Rover voice control systems help drivers to keep their eyes on the road while making changes to the cabin environment. Advanced Software Over The Air capability works to keep the Range Rover vehicle always up to date with the latest software, enabling the vehicle and its features to improve with age.

New Country Road Assist technology features for the first time on Range Rover to enhance passenger comfort and reduce driver effort when using Adaptive Cruise Control (6). The intelligent system uses navigation data to automatically adjust the target speed, taking into account bends in the road and changes to the speed limit, accelerating or decelerating the vehicle accordingly.

Following its debut in the Range Rover, Dynamic Response Pro (3) takes driving composure to new heights. The powerful electric roll control technology (6) is designed to reduce body lean when cornering for a more engaging drive, using actuators capable of delivering up to 1033 lb-ft of torque to each axle.

The Range Rover vehicle’s unmatched all-terrain capability is also enhanced with the introduction of Adaptive Off-Road Cruise Control. A feature of the advanced Terrain Response® 2 system, it helps drivers navigate tricky terrain by maintaining steady progress according to the ground conditions. Drivers can select one of four comfort settings and the system intelligently adjusts the vehicle’s speed accordingly, allowing the driver to focus solely on steering a path across tricky terrain (6). 

The enhanced Range Rover line-up is available now priced from $107,400 (5) in the US. Configure yours here – https://www.landroverusa.com/vehicles/range-rover/index.html.

Further information

(1) Do not use Land Rover InControl® or Pivi Pro features under conditions that will affect your safety or safety of others. Driving while distracted can result in loss of vehicle control. Land Rover InControl has a number of purchasing options that are available. As we systematically roll out the Land Rover InControl suite of products, specific features, options and its availability remain market dependent. Certain Pivi Pro features use an embedded SIM card, may require a data plan with separate terms and conditions, and an additional subscription after an initial term. Mobile connectivity cannot be guaranteed in all locations. The Land Rover InControl Apps™ and Land Rover Remote™ smartphone apps will work with Android™ devices from version 4.1 and Apple® devices from iOS V7.0 and must be downloaded from the Apple App Store or Google Play Store. Please see your local authorized Land Rover Retailer for more details.

(2) 2023 Range Rover. All-electric range is 51 miles with fully charged battery in full EV Mode. Figure is EPA estimate. Actual range will vary with driving conditions, and other factors. See your local authorized Land Rover Retailer for more details.

(3) Dynamic Response Pro is standard on P530 and P550e powertrains. It is an optional extra on P400 and always linked to the Electronic Active Differential with Torque Vectoring by Braking.

(4) In-car features should be used by drivers only when safe to do so. Drivers must ensure they are in full control of the vehicle at all times. Amazon Alexa Voice AI is only available in certain markets. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Certain Alexa functionality is dependent on smart home technology. Use of Amazon Alexa requires an Amazon account.

(5) Starting at price shown is Manufacturer’s Suggested Retail Price. Excludes destination/handling charge ( $1,475 for Range Rover), tax, title, license, and retailer fees, all due at signing, and optional equipment. Base Manufacturer’s Suggested Retail Price excludes destination/handling charge and may include optional equipment but excludes tax, title, license, and retailer fees, all due at signing. Total Manufacturer’s Suggested Retail Price includes destination/handling charge and may include optional equipment but excludes tax, title, license, and retailer fees, all due at signing. Retailer price, terms and vehicle availability may vary. See your local authorized Land Rover Retailer for details.

(6)These features are not a substitute for driving safely with due care and attention, and will not function under all circumstances, speeds, weather and road conditions. The driver should not assume that these features will correct errors of judgment in driving. Please consult your owner’s manual or your local authorized Land Rover Retailer for more details.

(7) Always follow local speed limits.

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Notes to Editors

About Land Rover
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque each define the world's SUV sectors, with 80 per cent of this model range exported to over 100 countries.

Important notice
Jaguar Land Rover is constantly seeking ways to improve the specification, design and production of its vehicles, parts and accessories and alterations take place continually. Whilst every effort is made to produce up-to-date literature, this document should not be regarded as an infallible guide to current specifications or availability, nor does it constitute an offer for the sale of any particular vehicle, part or accessory. All figures are manufacturer’s estimates.